Trapital
How to Win on YouTube
Apr 24, 2025
Join George Karalexis and Donna Budica, co-founders of Ten2 Media, as they dive into the art of thriving on YouTube. They discuss the importance of diversifying content formats and strategies to boost artist revenue. The duo emphasizes the necessity of audience engagement and long-term planning to maximize visibility. They also explore the comparison between YouTube and Spotify, revealing how YouTube's potential for monetization can outshine traditional streaming platforms, transforming musicians' careers in the digital era.
37:01
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Quick takeaways
- Artists must adopt a multifaceted content strategy on YouTube, utilizing various formats to engage audiences and enhance visibility.
- Consistent posting is essential for maintaining audience interest on YouTube, with regular updates fostering loyalty and relevance between project releases.
Deep dives
The Rise of YouTube for Artists
YouTube has become an essential platform for artists looking to maximize their reach and revenue. The traditional approach of releasing high-budget music videos infrequently is no longer effective; artists need a comprehensive strategy to succeed. This strategy includes leveraging various content formats such as lyric videos, live performances, and visualizer videos, rather than relying solely on music videos. Artists who embrace the multifaceted capabilities of YouTube can engage their audience more effectively, using the platform's algorithm to enhance their visibility and user engagement.
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