Trapital How to Win on YouTube
Apr 24, 2025
Join George Karalexis and Donna Budica, co-founders of Ten2 Media, as they dive into the art of thriving on YouTube. They discuss the importance of diversifying content formats and strategies to boost artist revenue. The duo emphasizes the necessity of audience engagement and long-term planning to maximize visibility. They also explore the comparison between YouTube and Spotify, revealing how YouTube's potential for monetization can outshine traditional streaming platforms, transforming musicians' careers in the digital era.
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YouTube's 'Surface Area' Strategy
- Diversifying content across formats and themes creates the "surface area" that drives performance on YouTube.
- YouTube's ecosystem is a unique mix of TikTok-like short form, long form, and social networking elements.
Multi-Format Content Builds Revenue
- Use multiple content formats like music videos, lyric videos, live performances, and shorts to target different audiences.
- Think like an artist and build a multi-format approach to tell your story and maximize revenue on YouTube.
Consistency Beats Content Blitz
- Prioritize consistency over frequency on YouTube to build audience and momentum.
- Avoid burnout by spreading content throughout the year rather than blitzing only around releases.