George Karalexis and Donna Budica, co-founders of TEN2 Media, share their expertise in maximizing YouTube's impact on the music industry. They discuss YouTube's role as the top music discovery platform and how artists can leverage it for monetization and fan engagement. The duo dives into key strategies for navigating content creation, understanding analytics, and utilizing features like Shorts and live streaming. They also highlight the importance of partnerships and transparent revenue management for emerging artists looking to thrive in the ever-evolving digital landscape.