YouTube's Impact on Music Careers

Let’s cut through the noise and get real about what it takes to build a sustainable business on the world’s biggest video platform.

Joining me are Ten2 Media founders Donna Budica and George Karalexis, who help artists like Benson Boone and Brent Faiyaz maximize YouTube. ****We dive into insights on how artists can take advantage of the YouTube ecosystem.

Whether you're an artist, content creator, or curious about what really drives YouTube success—this episode is for you.

00:10 Impact of TikTok Ban

04:11 Content Formats and Artist Strategies

13:30 Navigating Artist Preferences

19:49 Comparing YouTube and Spotify

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

Listen in for our Chartmetric Stat of the Week.