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7min chapter
How YouTube Works for Music
The New Music Business with Ari Herstand
Navigating Music Discovery in the Digital Age
This chapter explores how contemporary artists leverage platforms like YouTube and social media for music discovery and virality. It contrasts traditional music industry models with emerging flexible approaches, while also addressing monetization and tools for independent musicians.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode