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15min chapter
How YouTube Works for Music
The New Music Business with Ari Herstand
YouTube's Evolving Role in the Music Industry
This chapter examines YouTube's transformation into a vital platform for artists, particularly post-pandemic. It highlights its unique features, such as live streaming and Shorts, which facilitate deeper fan engagement and community building. Additionally, the chapter discusses YouTube's exceptional analytics and content strategies, positioning it as a crucial tool for music discovery and artist development in the digital era.
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