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28min chapter
How YouTube Works for Music
The New Music Business with Ari Herstand
Navigating YouTube for Emerging Artists
This chapter explores the challenges and strategies that emerging artists face on YouTube, focusing on the importance of consistent content creation to engage audiences. It discusses the need for reliable distribution partners and emphasizes transparency in revenue management to prevent losses. Additionally, the chapter highlights the significance of technology-driven tools to enhance artists' understanding of their monetization and audience engagement on the platform.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode