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20min chapter
How YouTube Works for Music
The New Music Business with Ari Herstand
Monetizing Music on YouTube
This chapter explores the various revenue streams available to artists on YouTube, including ad revenue, subscription services, and user-generated content. The speakers emphasize the importance of understanding the relationships between video, sound recording, and publishing to maximize earnings. Additionally, they discuss the evolving landscape of music engagement, comparing traditional methods with emerging platforms like TikTok, and stressing the need for proper licensing and long-term strategies.
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Discover
highlights
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