Fitness Business Podcast: Leadership, Innovation, and Profit

481 Mindy Weinstein: The Power of Scarcity in Marketing

Feb 7, 2023

29:31

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Highlights

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Episode notes

Why Scarcity Is So Effective

02:29

What's Happening to the Brain When a Consumer Experiences Scarcity?

02:48

Do You Have a Fear of Missing Out?

01:58

Introduction

2min

The Power of Scarcity and Marketing

2min

The Power of Scarcity and Marketing on the Fitness Business Podcast

4min

Is Scarcity Really Working?

4min

Are You Falling for Scarcity Marketing?

3min

What's Happening to the Brain When a Consumer Experiences Scarcity?

3min

Do You Have a Fear of Missing Out?

2min

Why Scarcity Is So Effective

2min

Fitness Business Podcast - Follow Up Questions for Mindy

6min

What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing.

Mindy Weinstein, PhD, was named one of the top women in digital marketing globally. She is founder of the digital marketing firm Market MindShift.

Get full show notes here: https://fitnessbusinesspodcast.com/481

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