The Power of Scarcity and Marketing on the Fitness Business Podcast

Sally Kohn: We've talked about marketing many, many times here on the fitness business podcast. But you're going to talk about the power of scarcity and marketing. I feel like this topic is very relevant and relatable both to the business owner and the consumer. So with that, just a feet of mouth, how you even why scarcity? Like why did I study scarcity and write about this? Well, when I was working on my PhD,. You know, I have a marketing background, but my PhDs in psychology  and I love how you worded it.