2min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

481 Mindy Weinstein: The Power of Scarcity in Marketing

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

Introduction

Author Mindy Weinstein explains what drives people to purchase and how to effectively use the four different types of scarcity when it comes to marketing. The Fitness Business Podcast is a weekly business podcast hosted by Dorian Nugent. Join us for an enlightening episode about scarcity marketing here on the Fitness Business Podcast.

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