481 Mindy Weinstein: The Power of Scarcity in Marketing
Fitness Business Podcast: Leadership, Innovation, and Profit
Is Scarcity Really Working?
McDonald's came out with an adult happy meal and it sold out right away. The former vice president of global marketing for McDonald's talked about the fact that they would use scarcity like that to create excitement, he said. But if you keep using the same type of scarcity over and over and over again, your customers are going to just value your product or service at what the discounted amount is,. So you have to mix things up.
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