481 Mindy Weinstein: The Power of Scarcity in Marketing
Fitness Business Podcast: Leadership, Innovation, and Profit
Do You Have a Fear of Missing Out?
The fear of missing out, also known as FOMO, can be very powerful and very real. So if FOMO truly is a real thing, how can we use it to get people to join gyms or by personal training in our clubs? We have seen through research that if you frame a message a certain way, showing that it's a potential loss versus a potential gain, there will actually be a stronger response. People want to overcome any kind of loss.
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