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481 Mindy Weinstein: The Power of Scarcity in Marketing
Fitness Business Podcast: Leadership, Innovation, and Profit
Why Scarcity Is So Effective
People often talk about choice anxiety these days. One of the reasons scarcity might be so effective is that it can help narrow down choices. It seems easier to choose a certain purchase if we know there is a limited supply, or if it's available for a limited time. As consumers, do you think we value freedom of choice? Or do we really want the choices to be made for us?
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