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481 Mindy Weinstein: The Power of Scarcity in Marketing
Fitness Business Podcast: Leadership, Innovation, and Profit
What's Happening to the Brain When a Consumer Experiences Scarcity?
"Apparently This Matters" is CNN Tech's weekly, offbeat look at the social Web. Today Jarrett ponders what happens in the brain when faced with scarcity. Two studies show how our brains are really hardwired to overcome scarcity. And one study shows that we do an equation in our brain: scarce equals value.
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