481 Mindy Weinstein: The Power of Scarcity in Marketing
Fitness Business Podcast: Leadership, Innovation, and Profit
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Are You Falling for Scarcity Marketing?
As early as six years old, we've seen research that shows that we fall for scarcity. When someone gets something that's hard to get, they feel special and unique. So it's really big for people who have a need for uniqueness. And so that type of scarcity definitely speaks to that group.
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