224 (Lead) Running Sales Team Meetings That Actually Move The Needle (Armand Farrokh, 30MPC)
Jun 13, 2024
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Sales team meetings expert Armand Farrokh discusses actionable leadership takeaways like running training and organizing team communication. He emphasizes the importance of rhythms in meetings and efficient management of announcements. The episode provides strategies for deal progress, quantifying business initiatives, and optimizing sales performance through training and tools.
Implement focused training with 3 meetings per topic for deep learning.
Ask for reps' feedback before giving coaching to avoid feeling attacked.
Deep dives
Optimizing Weekly Meetings for Sales Team Success
Implementing structured weekly meetings, such as the Monday morning meeting, Tuesday top 10 deal reviews, and Friday sales builders, enhances sales team performance. The Monday meeting structure includes organizational updates, goal reinforcement, and a 5-minute individual spotlight. The Tuesday review focuses on deal process examination with public accountability. Friday's training sessions provide in-depth learning to drive skill enhancement and team collaboration.
Strategic Focus on Effective Training and Rhythm Development
Emphasizing the importance of ongoing training and rhythm development leads to consistent sales improvement. The training approach prioritizes dosing consistent training topics every month through a structured rhythm. Encouraging reps to share insights and conduct roleplays aids in skill development and reinforcement. Utilizing a systematic training format like one by three ensures continuous learning and behavioral change.
Enhancing Sales Strategy with Data-Driven Insights and Prospecting Tactics
Leveraging data-driven insights and prospecting tactics elevates sales strategy effectiveness. Using triggers and curated templates facilitates personalization and engagement in prospect interactions. The focus on warm introductions and humanizing outreach tactics enhances prospect engagement and response rates. Implementing curated toolkit resources and innovative prospecting techniques optimizes connect rates and drives sales success.
Maximizing Productivity through Training Frequency and Behavioral Adaptation
Establishing a culture of consistent training and behavioral adaptation maximizes sales team productivity. Training should align with sales goals and focus on preventive skill development rather than reactive corrections. Promoting a supportive training environment that encourages self-assessment and improvement drives continuous learning and growth. Emphasizing behavioral change processes through training frequency and structured reinforcement sustains long-term sales success.
When you do a training introduce a topic then run 3 meetings to go deep on that topic, A.K.A. "The 1/3"
Consider running team training on Fridays to give reps the weekend to digest and when there are fewer distractions
The mantras of the Monday morning meeting, if it's the beginning of the month you're talking about top of funnel, if it's the middle of the month you're talking about multithreading, if it's the end of the month you're talking about contracts
When doing coaching always ask the rep for their feedback before you give your own so it doesn't feel like an attack and you don't tell them what they already know