RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances

As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their shows, including Tom Hunt (Confessions of a B2B Marketer), Alex Krawchick and Mary Blanks (REVolution Podcast), Michael Pedersen (Dominate Your Market), Pablo Ruiz (Performance Media Podcast), and Asher & Kelly (Unlearn Podcast).

Topics covered are:

• How the overall function of marketing is broken
• Addressing the hot take that the Revenue Process doesn’t need R&D
• A new way to measure success and ROI
• The best way "David" can take down "Goliath" in 2023
• What’s the Beef with SEO?
• Some things getting in the way of alignment
• Looking beyond the idea of the Sales Funnel model
• Going in depth on Damming Demand

If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!