RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances
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The Dark Social Versus the Dark Funnel
Most people have historically followed this path of a funnel because it Makes sense and I thought that people bought linearly But I think in the way that people buy today things have very much changed where you basically have two states. To me, it's more binary than this like trickling down funnel And so when we get into Like the idea of dark social versus dark funnel the real difference is whether the buyer is showing intent in intent channels or not Dark social there is not intent there. They're not logging into LinkedIn to buy your sass tool. So now you're talking about creating demand capturing demand and now there's a new concept a third one Which is damning demand that's completely new for me
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