RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances
GTM Live
00:00
Introduction
Chris Walker: Without marketing obviously you're dead in the water because marketing equals visibility and all of that So we if a business owner is saying or a CEO is going down marketing doesn't work That's a pretty flawed mentality, right? I'm suggesting companies consider what I'm doing at my company right now Which is breaking marketing as you know it today Into three distinct functions with three distinct leaders that report into the CEO. Revenue R&D is the scientific process of advancing net new revenue programs from a concept into fully integrated into your company Delivering millions of dollars in pipeline using the scientific method and standardized data.
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