RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances
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What Is Damning Demand?
So damning demand is when you are either creating or participating in a Category of stuff which is different or adjacent to things that people are already searching for. When they're looking for something and redirecting them to what you do so for instance You thought you wanted X, but what you really want is why here? Let me show you why Right And so the goal overall of a new category is to force a choice not a comparison Just allowing people to choose So damning demand is taking someone that's looking for something That they think that they need but you have something new and different and you're going to disrupt that.
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