RV E25 - Revenue needs R&D, Addressing Alignment Issues, and more! | Best Of: Podcast Appearances
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How to Take Down Goliath in B2B in 2023
David can take down Goliath in B2B in 2023 by understanding your customers far better than they do, he says. Focusing your target customer to a term called super consumer is also key for dark social marketing and it's not about MQL or SEM but rather the top 10% of people that are going to drive tons of word of mouth. Chris: If you're selling a commodity product inside of an existing category You want to fight over that demand like you're selling sneakers then be my guest.
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