CNLP 588 | Stephanie McNeal on How to Build an Authentic, Engaged Audience on Social Media, The Dark Side of Becoming an Influencer, Dealing with Haters, Snarkers and Negative Comments, Writing Headlines and Captions That Get Attention

1

Introduction

00:00 • 4min

2

How I Become Interested in Influencers

04:24 • 3min

3

The History of BuzzFeed News

07:13 • 4min

4

The Importance of Headlines in Journalism

11:02 • 5min

5

How to Create a Headline for SEO or Instant Sharing

15:46 • 4min

6

The Rise of Short Form Video in the Church Industry

19:33 • 2min

7

The Importance of TikTok

21:46 • 3min

8

The Biggest Misconceptions People Have About Influencers

24:55 • 2min

9

The Importance of Organic Influencers

27:25 • 5min

10

How to Grow Virally on Social Media

32:25 • 3min

11

The Importance of Nano and Micro Influencers

35:10 • 4min

12

How to Build a Podcast That Has 30 Million Downloads

39:29 • 4min

13

The Dark Side of Influencer Culture

43:49 • 4min

14

How to Be a Healthier Influencer

48:03 • 2min

15

How to Influence Your Business

49:49 • 3min

16

The Evolution of Social Media

52:22 • 3min

17

How to Deal With Haters, Snorkers and Negative People

55:21 • 4min

18

How to Deal With Negative Comments and Influencers

59:31 • 4min

19

How to Build a Successful Brand Partnership

01:03:03 • 4min

20

How Influencers Approach Brands

01:07:03 • 4min

21

Steph E McNeil: A Senior Editor for Glamour Magazine

01:11:09 • 2min

22

How to Deal With Toxic Bosses and Coworkers

01:12:44 • 5min