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CNLP 588 | Stephanie McNeal on How to Build an Authentic, Engaged Audience on Social Media, The Dark Side of Becoming an Influencer, Dealing with Haters, Snarkers and Negative Comments, Writing Headlines and Captions That Get Attention

The Carey Nieuwhof Leadership Podcast

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How to Build a Podcast That Has 30 Million Downloads

I think I genuinely believe that you can't do this job for more than a couple of years if you don't have a big, big following. The bachelor contestants in 2015 were able to maintain their audience even after they went on the show. And there's people who weren't able to do that and totally fell off. You really do have to have a, even if you get a huge platform, or it's not going to work out for you.

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