How to Build a Successful Brand Partnership

I think you have to be really savvy about who you partner with and who, because I think brand partnerships is kind of another tightrope. And if I just started tomorrow selling things, anything on my Instagram that anyone paid me to do, my platform would go south very quickly. But in terms of how people reach you, I think another interesting thing about this economy is as influencers have really come up. So have all of these other brands that are social media first. You might not have the budget for, you know, a big advertising budget. Why not just send 50 pairs of sunglasses to influencers with 5000 followers, 10,000 followers? If they really like them, then