CNLP 588 | Stephanie McNeal on How to Build an Authentic, Engaged Audience on Social Media, The Dark Side of Becoming an Influencer, Dealing with Haters, Snarkers and Negative Comments, Writing Headlines and Captions That Get Attention
The Carey Nieuwhof Leadership Podcast
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The Importance of Nano and Micro Influencers
The industry at large has started valuing engagement rates and the follow forward loyalty over follower counts. There's been this big push to center the importance of what they call nano and micro influencers, which can be anywhere from a thousand followers sometimes to,. you know, a hundred thousand a couple hundred thousand. It makes sense because to a brand that is a lot more valuable if you have a million followers, but only 1% of them engage with your posts.
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