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CNLP 588 | Stephanie McNeal on How to Build an Authentic, Engaged Audience on Social Media, The Dark Side of Becoming an Influencer, Dealing with Haters, Snarkers and Negative Comments, Writing Headlines and Captions That Get Attention

The Carey Nieuwhof Leadership Podcast

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The Importance of TikTok

What worked five years ago doesn't necessarily work today. A lot of influencers came to the realization, especially ones who have been doing this for a really long time, that I don't need to chase every single trend. That's going to make people want to follow people who are authentic and people want to consume content that's authentic.

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