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CNLP 588 | Stephanie McNeal on How to Build an Authentic, Engaged Audience on Social Media, The Dark Side of Becoming an Influencer, Dealing with Haters, Snarkers and Negative Comments, Writing Headlines and Captions That Get Attention

The Carey Nieuwhof Leadership Podcast

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How Influencers Approach Brands

I would say five or six years ago, it was 100% brands coming to influencers. There's also a lot more structure in place now,. Once you get to a certain follower or engagement level, you can start trying to find a manager. Most big influencers have someone who will negotiate on their behalf.

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