The Rise of Short Form Video in the Church Industry

This is sort of a parable and then I'll pop the question. It has made it more complicated. I used to write a where I still write a church trends post every January. And back in 2016, that post would get 100,000 page views; now it's like 40 or 50. So we didn't experiment because things are moving to short form video. But this year, my social media manager said, Hey, we had a filming day in December. She's like, shoot 60 second reels that we can post to social on these church trends. They've just changed their consumption patterns. Did you see that buzzfeed? Yeah, yeah, definitely.