Let's talk branding

Shann Biglione - Corporate reputation and media

Mar 21, 2022

41:39

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Highlights

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Episode notes

Is Your Business Purposeful?

02:14

Is There a Bias?

02:47

Corporate Reputation Is Taking More at Large

02:56

Introduction

2min

How Was Your Career Shift From Big Agency to Scrappy Start?

2min

Corporate Reputation Is Taking More at Large

3min

Is Your Business Purposeful?

2min

Do You Think That Stakeholders Are a Good Thing for Your Business?

2min

Do People Care?

3min

Share of Search

2min

Is There a Bias?

3min

Paid Media Versus Ern Media?

5min

10.

How Do You Prioritis Reach Over Frequency in Paid Media?

3min

11.

How Important Is It to Be Close to the Point of Sale?

4min

12.

Is There a Good Way to Measure Reach?

3min

13.

Therbebass, Robe Bass, Eat Your Grains.

2min

14.

Is Overthinking a Skill?

5min

In this episode, I talk with Shann Biglione. Former Chief strategy officer at media agency Publicis. He recently started his own company called 'Kelp', they help you track 'corporate reputation'. We talk about the role of corporate reputation, brand-building, media, category entry points, and a lot more. Shann has a lot of depth when it comes to media but also a broad understanding of the broader marketing canon.

Shann on Twitter
The Overthinkers podcast (highly recommended)

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