Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14 
 Introduction 
 00:00 • 2min 
 How Was Your Career Shift From Big Agency to Scrappy Start? 
 02:20 • 2min 
 Corporate Reputation Is Taking More at Large 
 04:22 • 3min 
 Is Your Business Purposeful? 
 07:17 • 2min 
 Do You Think That Stakeholders Are a Good Thing for Your Business? 
 09:31 • 2min 
 Do People Care? 
 11:58 • 3min 
 Share of Search 
 15:13 • 2min 
 Is There a Bias? 
 16:57 • 3min 
 Paid Media Versus Ern Media? 
 19:44 • 5min 
 How Do You Prioritis Reach Over Frequency in Paid Media? 
 24:33 • 3min 
 How Important Is It to Be Close to the Point of Sale? 
 27:26 • 4min 
 Is There a Good Way to Measure Reach? 
 31:35 • 3min 
 Therbebass, Robe Bass, Eat Your Grains. 
 34:39 • 2min 
 Is Overthinking a Skill? 
 36:19 • 5min 


