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Shann Biglione - Corporate reputation and media

Let's talk branding

CHAPTER

Is Overthinking a Skill?

Overthinking is a skill, as long as it's something you do before producing an output. I always try to think of ways that i can explain things very simply when writing decs and proposals. The best way to remember what people are going to remember in ten minutes or ten months is by asking yourself the question: What will they remember in ten hours? And then putting this into practice. Lochan says he tries not to be completely honest with himself about how much time he has left on his hands - but if he doesn't use it well, there won't be enough for him to achieve anything.

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