Shann Biglione - Corporate reputation and media
Let's talk branding
Is There a Good Way to Measure Reach?
Top of minowenes was very often a biggest proxy. What you want is mental associations in people's mind which tie those moments of entry to the category with youre brand. Un awareness, ah, iis usually a pretty good indicator that you have a pretty healthy mental mocket. Shar, but it's not enough.
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