Shann Biglione - Corporate reputation and media
Let's talk branding
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Is Your Business Purposeful?
i've always been a pretty vocal, ah, let's say, sceptic about hone is the brain purpose. I think businesss being purposeful is not the same thing as having a brint purpose in your communication. And i see myself now runting a company that uses excusively big data set to go and measure things likehise purpose footprint of a business. Yes, what you do on a nesd perspective, am environment, environmental and social governments, for instance, has a much bigger impact than whatever you gan claim in your advertising. You're going to be rated very differently for that.
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