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4min chapter
Shann Biglione - Corporate reputation and media
Let's talk branding
How Important Is It to Be Close to the Point of Sale?
How important is it to be very close to the sale? Vers should be thinking about reaching people that will buy in two or three or five years right? So direct marketing tends to use different tactics than bran building. The smaller the business, the more immediate sales you can eat. But also, you need customers. You know, there is nothing stronger in terms of long term effects tand someonewh has actually bought an experence.
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