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Shann Biglione - Corporate reputation and media
Let's talk branding
How Do You Prioritis Reach Over Frequency in Paid Media?
Kino: Most important thing for me in paid media is to never undressed. One of the most common reasons new product launches fail othe n the fa ther product might not be great, but it's very often because companies do a big push when you launch and then just silent for ten months. Kino: The number one metri that frequencyes something you try to gain, but not your corra objective. Because ultimately, you have to be seen by more people. As kino, the beauty of o par meding, my experienceit.
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