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I'm curious, does this also play into thede corporate reputation part? And how are you dealing with it, or is it custnot irrelevant right now? No, we're not looking at it because the issue with search surgen does not. Search provides you sentie volumes of how popular a company is. It's harder to attach sentiment to it. So i think there'll be ways, and search is deaf in an angle, that will look at. But right now, ite ot, the one we've started with, right? Looking lot more at sentiment driven types. A datea points. The factor of behemot in your industry, gives you a nedge over