Shann Biglione - Corporate reputation and media
Let's talk branding
00:00
Paid Media Versus Ern Media?
i see a lot of discussions around ern media versus paid media. Can you even prioritize ern media in the sense that it's have to earn it? I'm just wondering, like, what's your haltache on just looking at these two sides of the coin? Whyl, i flipped my coin when i changed rubs. And now my company looks at ern media to mesure o reputation. It is very rare to find companies arecon ly successful in our medio. That's because there is something, there's almost an alchemy to it. There's something you can always, you cannot always quantify.
Transcript
Play full episode
