The Product Manager

Product Pricing: Value-Based Strategy, Software Packaging, And More (with Dan Balcauski from Product Tranquility)

May 5, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
What Does Product Tranquility Do and How Do You Do It?
01:38 • 3min
3
What Do People Get Wrong About Pricing?
04:10 • 5min
4
Is There a Difference Between Market Segmentation and Pricing?
08:43 • 4min
5
What Is Value Base Pricing?
12:57 • 6min
6
The Price Level Conversation Is Important
18:29 • 2min
7
The Four Elements of Soffwer Packaging
20:21 • 3min
8
Is There Anything You Should Be Paying Attention To?
22:51 • 2min
9
How Many Times Should You Be Revisiting Your Pricing?
24:45 • 2min
10
Is Premium a Good Idea?
26:17 • 6min
11
Can You Su Su Su Just Do a 14 Tor 30 Day Free Trial?
32:19 • 2min
12
Product Marketing or Product Management Should Own Pricing
33:49 • 3min
13
Product Management or Product Marketing Specialists, What Point Should I Be Bringing in a Product Pricing Expert?
37:11 • 2min
14
What's Your Favorite Tool NotIncluding Floss?
39:31 • 2min