Nudge

The persuasive effect of mere exposure

Mar 6, 2023

27:30

Highlights

AI Chapters

Episode notes

The Mere Exposure Effect

02:58

The Psychology Behind Controversy

02:26

Barnum's Ads - The Shakespeare of Advertising

03:13

Introduction

2min

The Mere Exposure Effect

3min

The Effect of Exposed Faces on Decisions

3min

Achieving Success With Simplified Exposure

2min

Barnum's Ads - The Shakespeare of Advertising

3min

Barnum's Circus

3min

The Psychology Behind Controversy

2min

Negativity Is More Persuasive

4min

How to Get Soldiers on the Ground to Memorize the Faces of Saddam Hussein's Network

2min

10.

The Exposure Effect Boosts Like Ability

3min

Curious about the persuasive power of familiarity?

Ever wondered how on earth Trump won?

In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy.

20 Ads That Shook the World: bit.ly/3P8BsTM

Pete Judo's YouTube: bit.ly/3uyXUvH

Creative Mischief: bit.ly/3ux3kHN

Julius Caesar Podcast: bit.ly/3Hksvoz

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