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The persuasive effect of mere exposure
Nudge
The Psychology Behind Controversy
Every day there is a new scandal or outrage lighting up our news cycle. But why do these contentious topics capture our attention and quickly spread across the internet? Is it because we're drawn to drama and conflict or is there some deeper psychological reason behind our fascination with controversy? Pete Judo researched the studies behind controversy and shared that controversial topics catch attention due to two reasons.
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