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3min chapter
The persuasive effect of mere exposure
Nudge
The Exposure Effect Boosts Like Ability
The mere exposure effect can boost memorability. For advertisers, this explains why a crap Super Bowl ad still drives sales. For politicians, it explains why controversy captures attention. But be wary, because giving attention to something you're against won't always extinguish the issue,. Sometimes it'll just add fuel to the fire.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode