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The persuasive effect of mere exposure
Nudge
How to Get Soldiers on the Ground to Memorize the Faces of Saddam Hussein's Network
In 2003 America started a war with Iraq. The real job as much as fighting the Iraqi army was to remove these men at the top. But how could they do that? When no one knew what most of these men looked like. How did you get ordinary GIs to care enough to study 50 faces? And soldiers spend a lot of time looking at playing cards.
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