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4min chapter
The persuasive effect of mere exposure
Nudge
Negativity Is More Persuasive
People tend to dwell on negative events more than positive ones. Negative events have a greater impact on our overall well-being and happiness. A recent paper found that customer reviews are also more persuasive when they contain a bit of negative profanity. We're living in a world where capturing attention doesn't require an extraordinary ad budget like it did for Barnum, it just requires sharing some dodgy views for long enough on social media. It's a scary prospect that only looks set to get worse.
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