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3min chapter
The persuasive effect of mere exposure
Nudge
Barnum's Circus
Barnum was the first entrepreneur who truly understood that spending money to stay in the news was money well spent. His hoaxes were rightly seen as dishonest and deceitful, but they still captured attention. But why would controversy capture attention? Why do hoaxes work? And why are people like Trump often incentivized to lie?
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