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Origin of "You Are Not So Smart"
- David McRaney, a science journalist, got his start after a heated debate with friends about gaming consoles.
- This led him to explore the psychology of brand loyalty and start the "You Are Not So Smart" podcast.
Overestimating Intelligence
- Humans regularly overestimate their intelligence, making them susceptible to persuasion.
- Recognizing this allows for more grace in communication and negotiation.
How Minds Change
- Minds change through assimilation and accommodation, fitting new information into existing models or expanding those models.
- People resist changing their minds due to the fear of social ostracization.