How Minds Change with David McRaney
Negotiate Real Change
00:00
How to Build Rapport in Persuasion
Sally Kohn: The psychology behind building rapport is so fascinating that it all comes but down to build rapport, which seems so simple or simplistic in terms of understanding the like. But then when you get an opportunity to listen to an expert like you, explain the psychology behind what makes this such an integral part of every persuasion endeavor, it makes so much more sense and changes the way that we do it. She says if your intention is to change their mind, the jagged pill here is you must establish a rapport where you don't generate reactants and push them away. "I see this as being very difficult for almost everyone who first approaches these techniques"
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