The Psychology of Cults

There's got to be a pancake cult out there. Listen, let's start it if there isn't one. I haven't told anybody this, but a couple of Saturdays ago, when I was making pancakes for my family Saturday morning, and I said, I wonder about the psychology of cults. And I think about the ultimate persuasion. Persuading somebody to join a cult and then persuading somebody to get out. It's really interesting that this is that's something that you focused on too. In my book that's coming out, I quote Neil de Krasta Tyson, where he says, you know, whenever you add humans to the equation, things go non-

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