The New Music Business with Ari Herstand

Dance Music Record Labels Do It Differently

Aug 9, 2023
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INSIGHT

Label Focus in Dance Music

  • Dance music labels prioritize label identity over individual artists.
  • DJs often select music based on the label's reputation, unlike other genres where artists are the primary focus.
INSIGHT

Two-Track Marketing in Dance Music

  • Dance music labels think differently, balancing fan and DJ needs.
  • They must market to fans who stream and DJs who need downloads, requiring distinct approaches.
ADVICE

Monetizing Live Events

  • Dance labels sometimes charge branding fees for events featuring their artists.
  • They may promote artists via pre-saves, guest lists, and social media content showcasing their music.
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