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Dance Music Record Labels Do It Differently
The New Music Business with Ari Herstand
The Importance of Telling the Story of an Artist
"I think in, in the way our culture is now, people want to relate to things more than they want to be sold something," he says. "If I hear a story about how this record came to be and I connect in a little bit, I'm just going to go to where I listen to, which is Spotify and look it up." He adds: "You still got to push that content out there to our fans to keep to keep relevant'
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