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Dance Music Record Labels Do It Differently
The New Music Business with Ari Herstand
How to Market Your Artists to Make Money
Dirty Bird has two different revenue streams: live events and merch. "We kind of have to market them individually because they, you know, it's just two different groups frankly" The label doesn't do 360 deals with its artists but does put on their own shows or festivals. A lot of the music is like somewhat seen as a loss leader to the live show oftentimes.
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