The New Music Business with Ari Herstand cover image

Dance Music Record Labels Do It Differently

The New Music Business with Ari Herstand

CHAPTER

The Importance of Authenticity in Music

Diplo: "What I look for more than anything nowadays is authenticity period" He says he's not concerned about how many followers an artist has or if they've had hits on TikTok. Diplo and his label are genre-agnostic, so the music doesn't have to be dance specific. The record company gets hundreds of demos a week from people all over the world.

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